Multistrada 950 production now well underway


We understand that production of the Multistrada 950 is now fully underway with deliveries expected near the end of February and into March. If all goes to plan demo bikes should be making an appearance at dealerships in early February.

The whole production process should be relatively straightforward as many components derive from other models including of course the 939 Testastretta engine.

Ducati start 2017 already on a high as sales of the Multistrada family were up by 16 percent in the last year compared to 2015. Apart from the MS 950, 2017 sees the Monster family being refreshed and extended with the arrival of the 1200 and the all-new 797. The Ducati SuperSport and the exclusive 1299 Superleggera also make an appearance.

With the motto “More than Red – Evolution never stops”, the 2017 range is packed with all-new developments. “Red” for passion, performance and racing. “More” for an ever-expanding product range that includes more accessible, differentiated motorcycles and an unprecedented range of services.

In 2016 the United States retained its position as Ducati’s biggest market, with customers receiving a total of 8,787 new bikes. On European markets, Ducati repeated the excellent progress of the previous year, with Italy, Spain and Germany doing especially well.

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said CEO Claudio Domenicali. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

No doubt the Multistrada 950 will be adding to that success as it is set to become an important and welcomed member of the Ducati family.